.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when adapted to running into billions in venture capital yearly, have brought up almost $360 thousand thus far this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That decline is due to market concentration, heightened governing tensions, and economical uncertainties.ADWEEK spoke to five VCs who continue to buy adtech providers, even with these challenges, about what they are seeking and what they stay away from. Possibly unsurprisingly, these clients are actually targeting possibilities in privacy-focused technologies and also industry-specific locations such as connected television.